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In The Game, Strauss tells the tale of his transformation into "Style," a pickup artist under the tutelage of Mystery. The book charts two years in his life. In addition to documenting his experiences with pickup artists like Mystery and Ross Jeffries, it also describes his interactions with celebrities including Britney Spears, Tom Cruise, and Courtney Love. Strauss writes of his distrust of pickup artists "Tyler Durden" and "Papa," the co-founders of Real Social Dynamics. In promoting his book, Neil appeared on various TV shows, including The View, ABC Primetime, and many book signings